They keep the company moving. They started out by doing the same thing for trucks.

Most members of our executive team started out working on trucks—changing tires, running engine diagnostics, switching out the filters. So even when they’re working with a spreadsheet, their decisions are driven by what they learned working with a lug wrench. Every member of the team makes a point of knowing what’s happening at garage level. Serving our customers best always comes down to servicing their fleets best.

They keep the company moving.
They started out by doing the same thing for trucks.
Most members of our executive team started out working on trucks—changing tires, running engine diagnostics, switching out the filters. So even when they’re working with a spreadsheet, their decisions are driven by what they learned working with a lug wrench. Every member of the team makes a point of knowing what’s happening at garage level. Serving our customers best always comes down to servicing their fleets best.

LEADERSHIP TEAM

John K. Snider
CEO & Chairman of the Board
Experience: John grew up in the tire business, working alongside his father, John H. Snider, who founded Snider General Tire in 1976. He has 41 years of industry experience.
Industry Awards and Leadership Positions: MTD Tire Dealer of the Year 2010; American Commercial Tire Network, President 2000-2013; Bandag Dealer Council 2000-2008, Chairman 2000, 2007; Michelin Dealer Council 1995-1998, Chairman 1998; Michelin Dealer Advisory Council 2009-2017
Outside the Office: John is involved with the Rotary Club of Greensboro and on the Salvation Army Advisory Board and the Guildford Technical Community College Board of Trustees.
Background: B.S. Business Administration from UNC Chapel Hill; Graduate of Leadership Greensboro.

John K. Snider

CEO & Chairman of the Board

Marty Herndon
President & COO
Experience: Marty has been with Snider for 20 years and has 29 total years of industry experience.
Outside the Office: Marty serves dinners at the Salvation Army in Hickory. He is also a board member of the Crossroads Compassion Project and is involved with Compassion International, World Vision, the Paul Miller Home, Little Samaritan’s Mission, Samaritan’s Purse, and Samaritan’s Feet.
Background: Graduate of the Riley Institute at Furman’s Diversity Leaders Initiative; The Buckley School of Public Speaking.
Sean Baird
Chief Financial Officer
Experience: Sean has 30 years of industry experience and 17 of that is with Snider. His first adult job was as a Second Lieutenant in the US Army.
Outside the Office: Sean and his wife help young people get a good start in life. They sponsor high school students to play club level sports so that they are able to earn college scholarships, provide funds for them to start their own businesses after high school, and give them a place to live while they finish high school.
Background: B.S. in Engineering from USMA, with a minor in Math and Economics; MBA from Clemson University.
Keith Allen
Vice President, Sales & General Counsel
Experience: Keith’s first job was with Snider Tire as a summer job in high school. He has 16 years of total industry experience with Snider.
Outside the Office: Keith received the Employer Support of The Guard and Reserve Award from the DOD for Snider’s Veteran’s Recruitment program, which he founded in 2015. In addition, he has volunteered a total of 300 hours assisting low income households with tax legal matters. In his free time, he enjoys spending time with his wife and kids and cheering on the Tar Heels.
Background: UNC Chapel Hill Double Major Economics, Management & Society; Charlotte School of Law – Juris Doctorate; Licensed attorney in North Carolina.

Marty Herndon

President & COO

Sean Baird

Chief Financial Officer

Keith Allen

Vice President, Sales & General Counsel

Scott Strong
Vice President, Commercial Business – East
Experience: Scott has 27 years of industry experience and eight of that is with Snider. His first job was with Chick-fil-A.
Outside the Office: Scott serves in his church, enjoys spending time with his wife of 24 years and their two daughters, fishing and hunting, and attending Clemson football games.
Background: Two years at Anderson College; Goodyear Sales training; Michelin Sales training; Bandag Sales Training; Sandler Sales Training; The Buckley School of Public Speaking.
Doyle Bradford
Vice President, Commercial Business – West
Experience: Doyle has 36 years of industry experience and joined Snider in 2018. His first job was stocking and bagging groceries at a local general store.
Outside the Office: Doyle supports Healing House and Harvest Hands.
Background: B.S. in Business Administration from Appalachian State University; Leadership Program I and II at Vanderbilt’s Owen Graduate School of Management.
Rich Cannon
Vice President, Human Resources
Experience: Rich has 14 years of industry experience and eight of that is with Snider. His first job was working at the Chick-fil-A in the McAlister Square Mall.
Outside the office: Rich organized, collected, and distributed shipments of relief items for a rural orphanage in Port-de-Paix, Haiti. In his free time, he enjoys spending time with his wife and kids, hiking, and serving the community through his church.
Background: B.S. in Finance from Clemson University; The Buckley School of Public Speaking; SC Banker's School.

Scott Strong

Vice President, Commercial Business – East

Doyle Bradford

Vice President, Commercial Business – West

Rich Cannon

Vice President, Human Resources